Meet Your Museum 2019 Campaign

The #MeetYourMuseum campaign provides AMA members with tools and resources to attract visitors and key stakeholders to their sites and encourage them to engage on social media. The campaign is designed to increase awareness of Alberta museums, boost attendance, and promote joy and collective celebration of Alberta's culture and heritage. By participating in this campaign, members will also help develop a unified voice for the museum community, increase public engagement with museums, and support each other with their advocacy and awareness efforts.

The campaign involves:

• Distributing "I met my Museum" buttons to visitors; 
• Encouraging visitors to participate online by sharing selfies with their buttons and using the hashtags #IMetMyMuseum and #Staycation;
• Sharing the AMA's #MeetYourMuseum images on social media along with your existing promotions; and
• Inviting local elected officials to visit your museum.

The AMA has created a toolkit for our members to support their marketing and awareness efforts and encourage a unified voice across the province. The 2019 toolkit includes:

• "I met my Museum" buttons, available free to AMA Institutional members from the AMA Bookstore;
• #MeetYourMuseum promotional images for members to use in conjunction with existing promotions and / or across social media channels; 
• Template letters for a #MeetYourMuseum invitation to send to your elected officials; and
• A fact sheet that focusses on the value of arts, culture, and heritage institutions to society to use when engaging external stakeholders or promoting your work.

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The AMA has created template letters that your museum can use to invite your elected officials to your site. Please feel free to add to or edit them to customize your museum's specific invitation.

• Meet Your Museum Letter - Template 1
• Meet Your Museum Letter - Template 2

If you would like more information about the #MeetYourMuseum campaign, please contact the Advancement Lead at advancement@museums.ab.ca or at 780.424.2626.