Recognized Museum Program
What is a Recognized Museum?
A Recognized Museum is an institution that has demonstrated its
commitment to public trust and service by applying to,
and attaining accreditation from, the Recognized Museum
Program. The AMA designates Recognized Museums so that museum
visitors and supporters can find, enjoy, and contribute to
institutions where the visitor is the top priority.
Look for the Recognized Museum logo during your next visit to an
What is the Recognized Museum Program?
The Recognized Museum Program is an accreditation program for
museums in Alberta. The program evaluates whether or
not Institutional Members of the Alberta Museums Association
(AMA) are operating as museums according to the
AMA's member-approved Definition of a Museum:
A museum is a non-profit making, permanent institution in the
service of society and of its development, open to the public,
which acquires, conserves, researches, communicates and
exhibits for purposes of study, education and enjoyment.
What is the Program's purpose?
The purpose of the Recognized Museum Program is to ensure the
AMA is accountable for the public funds it receives
by directing its programs and services to institutions
committed to operating as museums. The program is also intended
to have an educational purpose to ensure that all AMA members
develop or reaffirm their understanding of what museums
are and what their responsibilities are to the public trust.
The process of applying to the program once every five years
will ensure that the level of practice in the Alberta museum
For museum visitors, the Recognized Museum Program is intended to
create awareness and understanding of the Recognized Museum
logo and what it means, and eventually to influence their
Finally, the Recognized Museum Program will provide Recognized
Museums with a designation that they will use and leverage to
help fulfill their own missions.
What are the benefits?
The entire museum community benefits from a process that helps
to ensure that member museums develop or confirm
their understanding of what museums are and what their
responsibilities are to the public trust. This sends a clear
message to our communities, supporters, elected officials,
donors, and funders that they can have confidence and pride
in Recognized Museums as organizations worthy of their
All applicants to the Recognized Museum Program benefit from
access to the AMA's programs and services as well as
the institutional learning that occurs during the application
process. Museum staff, volunteers, and board members know
that they are part of a community of museums and museum
professionals that share common standards, ethics, and commitment
to continuous learning and to community engagement.
The AMA undertakes marketing activities on behalf of Recognized
Museums directed at the museum-going public that promote and
showcase them as places that provide high quality visitor
experiences. Most notably, the AMA partnered with
Travel Alberta to develop a tourism marketing website
profiling Recognized Museums. Recognized Museums are also eligible
to purchase Tourism Oriented Directional Signs.