Phase 2: Toolkit Development and Piloting

In the second phase of Reconsidering Museums, we are distilling the findings of the research and engagement campaign into a brand narrative that museums can use to engage the public. The final product will be a new visual identity, compelling messaging, an advocacy and communications toolkit, and an interactive website for museums across Canada. 

Six Alberta museums will pilot the preliminary toolkit throughout the first half of 2022. These pilot sites will test how the tools support their work and how the messaging resonates with their audiences. This is an iterative process that will allow us to revise the toolkit and messaging in response to feedback from the pilot sites, the broader museum community, and the public. 

The six pilot sites are Atlas Coal Mine National Historic Site, Blackfoot Crossing Historical Park, Fort McMurray Heritage Village and Shipyard, Galt Museum and Archives, Millet and District Museum and Archives, and the Royal Alberta Museum.


Pilot_Atlas Coal Mine National Historic Site Pilot_Blackfoot Crossing Historical Park Pilot_Fort McMurray Heritage Village and Shipyard
Pilot_Galt Museum and Archives Pilot_Millet and District Museum and Archives Pilot_Royal Alberta Museum
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